Privacy Policy

Effective Date: 25 April 2025
Reviewed Regularly

At Lifecycle Medical Group, safeguarding your personal information and medical data is an essential part of the high standard of care we provide. We are committed to maintaining your privacy and confidentiality in accordance with Irish and European data protection legislation, as well as the guidance of the Medical Council. This Privacy Policy outlines how we collect, use, store, share, and protect your personal information as a patient, contact, or website visitor.

1. Managing Your Information

To deliver medical services, we must collect and process personal data, including health-related information. We process this data under lawful bases such as:

  • Contractual necessity

  • Legal obligation

  • Vital interest

  • Public interest

  • Consent

  • Legitimate interest

Providing medical treatment requires processing your data. Not doing so would contravene the Medical Council’s Guide to Professional Conduct and Ethics for Doctors. We use your information to assess your suitability for procedures and to provide our services.

When necessary, we may share relevant parts of your personal data with third-party healthcare professionals (e.g. doctors, surgeons, hospitals, laboratories) acting on your behalf. These professionals are also bound by strict legal and ethical confidentiality obligations.

We may also use your data to meet financial and legal obligations, including invoicing and account management.

For clients, enquirers, and those requesting information, we may rely on legitimate interest to send updates and marketing communications about services we believe may be relevant to you. You may opt out at any time by contacting our Data Protection Representative, Mrs. Eva Johansen (contact details below).

2. Using Our Website

Our website (www.lifecycleaesthetics.com or www.lifecyclemedicalgroup.co.uk) uses cookies to enhance your user experience.

When you fill out forms on our website—for example, submitting an enquiry—we collect necessary details such as your name, email address, and phone number to respond appropriately. These forms may be processed using third-party tools that adhere to our data retention and privacy standards.

Cookies & Analytics

We use:

  • Google Analytics – to monitor website interaction and performance. No personal data is stored.

  • E-clinic – a UK-based system that securely handles form submissions and CRM.

Privacy policies for these platforms:

We also collect user information through our official social media platforms: Facebook, Twitter, Instagram, YouTube, and Google+.

3. Telephone Enquiries

When calling our clinic, we collect your personal data to provide information, schedule consultations, or offer relevant assistance. This may include name, contact details, and in some cases, a brief medical history.

At your consultation, you’ll be asked to complete a Patient Information Form. This medical information is securely stored and used solely to personalise your care and treatment planning.

4. Email Correspondence

Emails sent to the clinic are recorded and accessible to relevant staff. Emails may be shared internally when necessary. Please ensure all communication is lawful. Your email address may be used for follow-up communication through our secure CRM system.

5. Sharing Your Data

Your personal data will never be shared without your consent, except when:

  • Required by law or regulatory authorities.

  • Needed to refer you to healthcare partners (doctors, hospitals, labs).

In such cases, only relevant data will be disclosed under strict confidentiality agreements.

6. Data Security

We implement strong security measures to protect your personal and medical data.

  • Financial data (e.g. card details) is encrypted.

  • Sensitive medical records are stored securely with limited access.

  • Secure websites are indicated by a padlock icon in your browser.

Please note: while we strive to protect all communications, internet-based data transfer can never be 100% secure. Transmission is at your own risk.

7. External Websites

Our website may contain links to third-party sites. This Privacy Policy does not extend to those sites. Please review their privacy terms before engaging.

8. Data Retention

We only retain your personal data as long as necessary for:

  • The purposes for which it was collected

  • Legal, medical, or regulatory obligations

9. Your Rights Under Data Protection Law

You have the right to:

  • Access your data

  • Rectify incorrect data

  • Request erasure

  • Restrict processing

  • Data portability

  • Object to certain processing

  • Object to automated decision-making

If we process your information with your consent, you may withdraw consent at any time by contacting our Data Protection Representative.

10. Enforcing Your Rights / Contact

For questions, concerns, or to exercise your rights, contact:

Data Protection Representative
Name: Mrs. Eva Johansen
Email: lifecycleaesthetics@consultant.com

11. Complaints

If you believe your personal data has been mishandled, you have the right to file a complaint with the:

Data Protection Commission (Ireland)
Website: www.dataprotection.ie

12. Updates to This Policy

This Privacy Policy is reviewed and updated regularly. Please refer to the latest version published on our website.